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As we continue to ride the economic roller coaster, radio finds itself in an interesting, yet exciting period. In its existence, Radio has been a viable medium for over 80 years because of its ability to change to reflect the times and the ever-changing tastes and lifestyles of its audience. A new era has dawned for the industry and once again we must evaluate where we are and where we are going. With iPods and other music delivery services now available, Radio must continue to change to meet the times.

Earlier this year, Max Radio of Denver undertook the most ambitious project that this industry has ever seen. With the help of Harris Research, the company launched an intensive research project. Hundreds of focus groups were hosted. Ten of thousands of phone interviews were conducted. A direct mail questionnaire was sent nationally to over 1.8 million radio listeners like you.

Then, the arduous project of looking at the numbers and seeing what they mean and where they point us began.

Today, with Denver as its first market, The Pole is poised to begin the next generation of online Radio formats. The research is in and the numbers are irrefutable. There is a large, gaping format hole that has been all but ignored.  Classic Non Stop Stripper Hits, from the 80’s, 90’s and today. This is a very exciting time and we are both humbled and honored to be at the forefront of this new wave of music programming. So please welcome  www.ThePoleRadio.com the first of what will soon be the lap dance heard around the world. The Classic Non Stop Stripper Hits sound of The Pole. Let the music begin!

Jeff Norman – President/General Manager – Max Radio of Denver

 

 

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